Chapter 16: Lecture Summary

The most important concept I gained from this lecture (and perhaps the entire semester) is "measuring success by dollar value." I remember Ryan Browne, guest speaker from Ancestry.com, making the same statement. I have assisted in many company-sponsored pilot programs and, looking back, can now see that we failed miserably in drawing a connection between the training and/or pilot program and its ROI (Return on Investment). I will never again make this mistake. Additionally, if a program cannot be measured in dollar value, we need to ask ourselves, "Did the program achieve it's objective."